I would rather interpret the quality and taste of food by how it's been written about, versus the aesthetic appeal of the photograph per se. There is something to be said for people who can do this, who can write engagingly about making/eating food, hence making that food seem irresistible. I believe this recipe really worked for them because they are able to recount the feelings they had as they were eating it and making it. Julia Child has done this. Molly Wizenberg has done this. I have respect.
My calculated declination in food photography over the next few weeks will be in effort to improve my own food writing, starting......now, featuring (above) shoddy photograph of what I ate for dinner last night (post haste), including blurry background glimpses of the disheveled laptop-centered life I lead, not failing to include the occasional cameo of a used Q-tip.